Morsy Multimedia & Education

Digital Marketing

Digital marketing refers to the practice of promoting products or services through digital channels, such as search engines, social media, email, and websites. It encompasses a range of tactics, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and more. Digital marketing allows businesses to reach a larger audience, target specific demographics, and track the effectiveness of their marketing campaigns in real-time. With the increasing importance of online presence, digital marketing has become a vital component of any successful marketing strategy.

100% Practical Training

100% Certified Course

100% Job Placement

Real-Time Live Project Training

24 × 7 Supportive Faculty

Latest Techniques and Tools Used

Group Discussion for Solving Doubts

Digital Marketing Introduction

What is Digital Marketing

Digital Marketing Popular Strategies

Advertisers' Key Goals

Search Ads Introduction

Display Ads Introduction

SEO Introduction

Competitive Analysis

Popular Google Algorithms

Basic of Graphics Design

Introduction to Canva & Postermy Wall

Image Editing

Social Media Post Design

Typography

Infographics Design

WordPress Development

What is Domain?

What is Hosting?

How to Develop a Website Using WordPress?

What is WordPress?

What Are WordPress Plugins?

What is Elementor?

How to Make Your Website Live on the Internet?

How to Build Blogs Using WordPress?

How to Build an E-commerce Website Using WordPress?

Google Analytics

Introduction to Google Analytics

Tools in Web Analytics

Key Terms & Key Performance Indicators

Google Analytics Structure

Initial Setup with the Website

Linking Google Ads and Third-Party Tools

Metrics & Dimensions, Setting Funnels & Goals

Traffic Reports, Sources & Analysis, Real-Time Analytics

Social Media Reports, SEO Reports, Paid Campaign Reports

Google Analytics Gallery & Analyzing Content Performance

Creating Custom URLs using URL Builder

Search Engine Optimization

On-Page SEO

Off-Page SEO

Technical SEO

Local SEO

Google Algorithms

Google Ranking Factors

Social Media Strategy

Understanding Different Platforms

Choose Your Social Media Network

Social Media Content Strategy

Goals of Social Media - What We Want to Achieve

Measuring Social Media Goals

Facebook Marketing

Identifying Your Ideal Customer

Content Research

Google Ads

Display Ads

Search Ads

Video Ads

Local Traffic Ads

Shopping Ads

Smart Ads

GMB (Google My Business)

Email Marketing

To implement an email marketing campaign, marketers often use email marketing software or platforms that provide tools for designing and sending emails, managing subscriber lists, tracking campaign performance, and analyzing results. These platforms enable businesses to create visually appealing emails with customizable templates, segment their subscriber list based on specific criteria, automate email sending based on triggers or schedules, and track important metrics like open rates, click-through rates, and conversions.